©2026 Serpetra
Serena Petraglia
Graphic Designer with 10 years of experience in agencies and as a freelancer, specializing in coordinated brand identity and visual communication for businesses.
Get in touch if you'd like to explore how I can help with your brand image, even just for advice, no strings attached.
Serena Petraglia
Graphic Designer with 10 years of experience in agencies and as a freelancer, specializing in coordinated brand identity and visual communication for businesses.
Get in touch if you'd like to explore how I can help with your brand image, even just for advice, no strings attached.
What can I do for you? ︎
︎︎︎
(01) Logo and visual identity
Your logo is your business's first calling card. I define logo, color palette, typography and brand guidelines, for a coordinated identity that's consistent across every touchpoint.
(02) Business materials
Business cards, letterhead, envelopes, stickers, newsletters: everything your customers see every day. Every detail communicates the same professional image.
(03) Editorial products and presentations
Presenting products and services well makes all the difference in a negotiation. I create catalogues, brochures, flyers, leaflets and presentations that are clear and effective, designed to convince whoever's looking at them.
(04) Trade show and event materials
A trade show or event is a chance to stand out. I develop stands, roll-ups, posters, banners, signage and branded merchandise that leave a positive impression, consistent with your brand.
(05) Packaging
Packaging sells too. I design labels, boxes and packaging materials that enhance the product and strengthen brand recognition.
(06) Websites
A website is often the first point of contact between you and a potential customer. I build simple, easy-to-navigate web pages designed to showcase your business at its best.
(07) Social Media
A consistent social media presence helps build awareness and trust. I handle content planning, editorial calendars and visuals aligned with your brand image.
