I’m Serena, a Senior Graphic Designer from Milano, specialized in brand identities and visual communication. Learn more ︎︎︎about me.
Flær
uBrayn
Dexelance ✶
A!MAZE
Supernovas ✶
Nascent Merch
WellAway
Design Holding ✶
Alphazer
1000 Miglia
iafstore
✶ Awarded projects
Flær
uBrayn
Dexelance ✶
A!MAZE
Supernovas ✶
Nascent Merch
WellAway
Design Holding ✶
Alphazer
1000 Miglia
iafstore
✶ Awarded projects
A!MAZE
ART DIRECTION — BRAND IDENTITY — ARTIFICIAL INTELLIGENCE — ICON SYSTEM — ART DIRECTION — BRAND IDENTITY — ARTIFICIAL INTELLIGENCE — ICON SYSTEM —
A!maze combines the power of AI with the limitless realms of creativity and design. The general aim is to immerse ourselves in different areas such as machine learning, natural language processing, computer vision and more to uncover new possibilities for creative expression.
As part of the Nascent Design team, I worked on a visual identity built around fluid, adaptable elements, both within the logo and throughout the wider graphic language. Together, we developed a system that expresses A!MAZE as an evolving creative initiative. Its changing forms reflect an ongoing process of experimentation at the intersection of AI and design.
The logo animation features a series of logos that change randomly, embodying AI as a continuously learning and self-improving tool.
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By integrating dynamic visuals and transitions, the interactive layout of the A!maze landing page reflects the evolving essence of artificial intelligence.
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Working together at Nascent Design, we published “Drops of the Week” on social media: a series of projects created entirely using AI tools. Each experiment followed a specific brief, allowing us to investigate different creative possibilities and adapt our approach as the technology evolved. The series documented the team’s ongoing exploration of AI as part of the creative process.
