I’m ︎︎︎Serena, a graphic designer from Milano, specialized in brand identities and visual communication. Currently art director @Nascent Design.

I’m also a 34 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
︎︎︎ Email
︎︎︎ LinkedIn

©2024 Serpetra









Alphazer


ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING     —      SOCIAL MEDIA     —   ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING     —    SOCIAL MEDIA     —   


Alphazer was founded to define a new standard of sports supplements designed for athletes of all disciplines who want safe, highly certified and effective support to excel in performance and optimise their efforts.

Nascent revamped the brand’s logo and their product packaging, and was tasked with restyling Alphazer’s entire communication online.


@ NASCENT    2021/22











Varied use of typography, colour scheme and custom icons make up Alphazer’s new brand identity package that resonates with the brand’s core essence, value and tone of voice. ︎︎︎



OOH, printed and digital communication channels, such as the brand’s social media, are populated with refreshing, dynamic and engaging contents.


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The bold, sharp and concise new identity extends to alphazer’s product packaging and merchandise under retail context. ︎︎︎