I’m Serena, a Senior Graphic Designer from Milano, specialized in brand identities and visual communication. Learn more ︎︎︎about me. 


Flær
uBrayn
Dexelance ✶
A!MAZE
Supernovas ✶
Nascent Merch
WellAway
Design Holding ✶
Alphazer
1000 Miglia
iafstore


✶ Awarded projects

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©2024 Serena Petraglia









Alphazer


ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING     —      SOCIAL MEDIA     —   ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING     —    SOCIAL MEDIA     —   


Alphazer was founded to set a new standard in sports supplements, offering athletes across different disciplines safe, highly certified and effective products to support their performance and optimise their efforts.

As part of the Nascent Design team, I contributed to the refresh of the brand’s logo and product packaging, alongside the redesign of its online communication. Together, we developed a visual language that expressed Alphazer’s positioning consistently across its products and communication channels.


DESIGNED AT ︎︎︎NASCENT     2021/22











Varied use of typography, colour scheme and custom icons make up Alphazer’s new brand identity package that resonates with the brand’s core essence, value and tone of voice. ︎︎︎



OOH, printed and digital communication channels, such as the brand’s social media, are populated with refreshing, dynamic and engaging contents.


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The bold, sharp and concise new identity extends to alphazer’s product packaging and merchandise under retail context. ︎︎︎