I’m Serena, a Senior Graphic Designer from Milano, specialized in brand identities and visual communication. Learn more ︎︎︎about me. 


Flær
uBrayn
Dexelance ✶
A!MAZE
Supernovas ✶
Nascent Merch
WellAway
Design Holding ✶
Alphazer
1000 Miglia
iafstore


✶ Awarded projects

︎︎︎ Email
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©2024 Serena Petraglia







Design Holding




ART DIRECTION     —    LOGO REVAMP    —     EDITORIAL     —     ILLUSTRATIONS   —    ART DIRECTION     —    LOGO REVAMP    —     EDITORIAL     —     ILLUSTRATIONS  —   

Design Holding brings together a portfolio of complementary, iconic brands in high-end design. The group cultivates an ecosystem that supports its companies while inspiring interior designers, architects and consumers through a shared commitment to design excellence.

As part of the Nascent Design team, I worked on the evolution of the group’s visual identity, from refreshing the existing logo to developing a comprehensive graphic language and identity system. Together, we extended the renewed identity across printed and digital communication, establishing consistency across the group’s brand touchpoints. The project also included collaboration with digital agency DEPT on the development of the website.























Custom-made systematic icons adds communicative power to branded content.

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Tailored illustrations (by me! ︎) boost visual interest to brand communication.

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Corporate communication materials like the sustainability report and website exemplifies the ideal equilibrium of visual sophistication and informative capability. ︎︎︎