I’m ︎︎︎Serena, a graphic designer from Milano, specialized in brand identities and visual communication. Currently art director @Nascent Design.
I’m also a 34 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
I’m also a 34 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
Nascent T-Shirt
Dexelance ✶
Design Holding ✶
Supernovas ✶
iafstore
WellAway
Alphazer
1000 Miglia ✶
✶ Awarded projects
Dexelance ✶
Design Holding ✶
Supernovas ✶
iafstore
WellAway
Alphazer
1000 Miglia ✶
✶ Awarded projects
Design Holding
ART DIRECTION — BRAND IDENTITY — EDITORIAL — ILLUSTRATION — ART DIRECTION — BRAND IDENTITY — EDITORIAL — ILLUSTRATION —
Design Holding curates, leads, and inspires an unparalleled portfolio of complementary iconic brands as a global leader in high-end design. Design Holding takes pride in their unique position in the industry as the creator of an ecosystem that supports design-focused companies and brands that inspire interior designers, architects, and consumers alike.
We were tasked with evolving Design Holding’s brand visual identity, which included every aspect from refreshing their existing logo to defining a comprehensive language and identity system. We also oversaw the application of renewed corporate elements into a variety of printed and digital brand communication touch-points, working with DEPT digital agency for site development.
Custom-made systematic icons adds communicative power to branded content.
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Tailored illustrations (by me! ︎) boost visual interest to brand communication.
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Corporate communication materials like the sustainability report and website exemplifies the ideal equilibrium of visual sophistication and informative capability. ︎︎︎
