I’m Serena, a Senior Graphic Designer from Milano, specialized in brand identities and visual communication. Learn more ︎︎︎about me. 


Flær
uBrayn
Dexelance ✶
A!MAZE
Supernovas ✶
Nascent Merch
WellAway
Design Holding ✶
Alphazer
1000 Miglia
iafstore


✶ Awarded projects

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©2024 Serena Petraglia







Dexelance



ART DIRECTION     —    EDITORIAL     —     WEB DESIGN     —     SOCIAL MEDIA     —     ART DIRECTION     —    EDITORIAL     —     WEB DESIGN     —     SOCIAL MEDIA     —     

Dexelance is a diversified industrial group, one of Italy’s leading companies in the design, lighting and high-quality future sectors, infusing the essence of refined living into everyday experiences by valuing the art of crafting design for excellence.

The group sought to redefine its brand through a renewed logo, brand narrative and visual identity, supporting its evolving image and international presence. As part of the Nascent Design team, I contributed to this project and its expression across printed and digital communication. Our work included editorial design for corporate materials, the creation of a corporate video and art direction for the website, establishing a consistent visual language across the group’s communication.


















The editorial design of Dexelance's brochure tells a story of elegance and sophistication.

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The brand essence of sophistication and excellence extends to Dexelance's digital communications and online user experience, helping to establish a consistent brand image across all media. ︎︎︎