I’m ︎︎︎Serena, a graphic designer from Milano, specialized in brand identities and visual communication. Currently art director @Nascent Design.

I’m also a 34 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
︎︎︎ Email
︎︎︎ LinkedIn

©2024 Serpetra







Dexelance



ART DIRECTION     —    BRAND IDENTITY    —     EDITORIAL     —     WEB DESIGN     —     SOCIAL MEDIA     —     ART DIRECTION     —    BRAND IDENTITY    —     EDITORIAL     —     WEB DESIGN     —     SOCIAL MEDIA     —     

Dexelance is a diversified industrial group, one of Italy’s leading companies in the design, lighting and high-quality future sectors, infusing the essence of refined living into everyday experiences by valuing the art of crafting design for excellence.

Dexelance invited us to redefine their brand, including the name, logo, storytelling and visual identity system, with the goal of revamping their image and expanding to the global market. We developed editorial designs for their communication materials on both printed and digital platforms. Additionally, we created Dexelance's corporate video and were responsible for the art direction of their website.

















The editorial design of Dexelance's brochure tells a story of elegance and sophistication.

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The brand essence of sophistication and excellence extends to Dexelance's digital communications and online user experience, helping to establish a consistent brand image across all media. ︎︎︎