I’m ︎︎︎Serena, a graphic designer from Milano, specialized in brand identities and visual communication. Currently art director @Nascent Design.
I’m also a 35 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
I’m also a 35 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
A!MAZE
Nascent Merch
Supernovas ✶
uBrayn
Dexelance ✶
WellAway
Design Holding ✶
Alphazer
1000 Miglia ✶
iafstore
✶ Awarded projects
Nascent Merch
Supernovas ✶
uBrayn
Dexelance ✶
WellAway
Design Holding ✶
Alphazer
1000 Miglia ✶
iafstore
✶ Awarded projects
iafstore
ART DIRECTION — BRAND IDENTITY — PACKAGING — ILLUSTRATION — ART DIRECTION — BRAND IDENTITY — PACKAGING — ILLUSTRATION —
ART DIRECTION — BRAND IDENTITY — PACKAGING — ILLUSTRATION — ART DIRECTION — BRAND IDENTITY — PACKAGING — ILLUSTRATION —
iafstore® offers a full range of genuine and quality products and solutions to improve people’s performance and physical health, inspiring a positive spirit and confidence in tomorrow.
With internationally established brands under their wings, research and innovation are the keys to their success.
We were tasked to define a brand strategy that enhances iafstore®’s positioning on the Italian and abroad market. A new visual identity not only supports the brand’s social media presence, but also aids in communicating distinctiveness through the packaging design of their entire product line.
@ NASCENT 2021/22
From retail visual merchandising to packaging design of various product lines, the new identity enhances the brand’s professional positioning on the health and wellness market. ︎︎︎
Modern and friendly illustrations (by me! ︎) assist to communicate the brand’s essence.
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