I’m Serena, a Senior Graphic Designer from Milano, specialized in brand identities and visual communication. Learn more ︎︎︎about me. 


Flær
uBrayn
Dexelance ✶
A!MAZE
Supernovas ✶
Nascent Merch
WellAway
Design Holding ✶
Alphazer
1000 Miglia
iafstore


✶ Awarded projects

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©2024 Serena Petraglia









iafstore



ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING     —     ILLUSTRATION   —   ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING     —     ILLUSTRATION   —   


iafstore® offers a broad range of products and solutions to support physical performance, health and wellbeing, promoting a positive outlook and confidence in the future. With internationally established brands in its portfolio, research and innovation are central to its approach.

As part of the Nascent Design team, I contributed to a project encompassing brand strategy and visual identity, aimed at strengthening iafstore®’s positioning in Italy and internationally. Together, we developed a visual language that supported the brand’s social media presence and extended across the packaging of its product range, creating a distinctive and consistent expression across communication channels.


DESIGNED AT ︎︎︎NASCENT    2021/22











From retail visual merchandising to packaging design of various product lines, the new identity enhances the brand’s professional positioning on the health and wellness market. ︎︎︎










Modern and friendly illustrations (by me! ︎) assist to communicate the brand’s  essence.

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