I’m ︎︎︎Serena, a graphic designer from Milano, specialized in brand identities and visual communication. Currently art director @Nascent Design.

I’m also a 34 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
︎︎︎ Email
︎︎︎ LinkedIn

©2024 Serpetra









iafstore



ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING     —     ILLUSTRATION   —   ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING     —     ILLUSTRATION   —   


iafstore® offers a full range of genuine and quality products and solutions to improve people’s performance and physical health, inspiring a positive spirit and confidence in tomorrow.
With internationally established brands under their wings, research and innovation are the keys to their success.

We were tasked to define a brand strategy that enhances iafstore®’s positioning on the Italian and abroad market. A new visual identity not only supports the brand’s social media presence, but also aids in communicating distinctiveness through the packaging design of their entire product line.


@ NASCENT    2021/22











From retail visual merchandising to packaging design of various product lines, the new identity enhances the brand’s professional positioning on the health and wellness market. ︎︎︎










Modern and friendly illustrations (by me! ︎) assist to communicate the brand’s  essence.

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