I’m ︎︎︎Serena, a graphic designer from Milano, specialized in brand identities and visual communication. Currently art director @Nascent Design.

I’m also a 35 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎











uBrayn


ART DIRECTION     —    BRAND IDENTITY    —    PACKAGING    —    WEB DESIGN    —    ARTIFICIAL INTELLIGENCE    —    ART DIRECTION     —    BRAND IDENTITY    —     PACKAGING    —    WEB DESIGN    —    ARTIFICIAL INTELLIGENCE    —     



uBrayn is a revolutionary brand that introduces a completely new concept in the nootropics universe: a premium product dedicated to who strive for high cognitive performance. Through a combination of advanced technologies and superior ingredients, uBrayn stands out for its ability to support focus, memory and extraordinary results, positioning itself as a leader in an ever-expanding market.

We worked with uBrayn to create a visual identity system that embodied its innovative nature and unique positioning. We handled the creation of the name, the development of the logo design and the entire visual identity system, through to the design of the packaging and the entire digital brand experience. Each element was designed to communicate premiumness, excellence and an absolute focus on high performance.











All the elements of the identity strike a balance between technical rigor and innovation, shaping a premium brand.

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uBrayn's packaging is designed to be an experience, before being a beautiful object.

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The uBrayn website, offers an immersive and visually appealing digital experience.

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