I’m ︎︎︎Serena, a graphic designer from Milano, specialized in brand identities and visual communication. Currently art director @Nascent Design.
I’m also a 34 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
I’m also a 34 y.o. mother of Tommaso (14) and Alice Sofia (12) ︎
Nascent T-Shirt
Dexelance ✶
Design Holding ✶
Supernovas ✶
iafstore
WellAway
Alphazer
1000 Miglia ✶
✶ Awarded projects
Dexelance ✶
Design Holding ✶
Supernovas ✶
iafstore
WellAway
Alphazer
1000 Miglia ✶
✶ Awarded projects
WellAway
LOGO & BRAND IDENTITY
WellAway Retreats presents a sanctuary for mothers seeking to revitalize both mind and body through multi-day wellness retreats.
This visual identity captures the essence of tranquility and personal space that WellAway offers. The logo design blends elegance with simplicity, using a sophisticated script that conveys the serene and nurturing atmosphere of the retreats. A harmonious palette of muted earth tones reflects the natural and soothing environment provided for the guests. With careful attention to typography and color, this brand identity is tailored to resonate with mothers looking for a peaceful escape to focus on their well-being.
